• Continuously conduct competitor analysis, content audits, website UX and technical audits to identify current gaps and provide recommendations.

  • Conduct keyword research and determine the right keyword strategy dedicated to each of our products/ services.

  • Build, execute and track on-page, off-page, and technical SEO strategies to meet the digital marketing goals.

  • Report to and work closely with the marketing team lead to further expand global digital SEO and content marketing efforts.

  • Build and implement robust link building strategies.

  • Partner with the product managers, and technical teams to track and report on SEO efforts.

  • Responsible for technical monitoring of website architecture, crawl issues and webmaster tool errors.

  • Compile all relevant performance metrics and create compelling and user-friendly reports on a monthly basis.

  • Continuously identify new SEO growth opportunities by analyzing existing content marketing strategy, keyword strategy, and data/traffic analysis.

  • Independently and proactively research current SEO trends to broaden SEO skills.

  • Analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase search results rank, drive traffic, and ultimately scale in customer acquisition and engagement.

What we are looking for

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

  • Design, build and maintain our social media presence

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute, and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimize user experience

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Instrument conversion points and optimize user funnels

  • Collaborate with agencies and other vendor partners

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualification: Graduation

Type of Position: Full Time