Continuously conduct competitor analysis, content audits, website UX and technical audits to identify current gaps and provide recommendations.
Conduct keyword research and determine the right keyword strategy dedicated to each of our products/ services.
Build, execute and track on-page, off-page, and technical SEO strategies to meet the digital marketing goals.
Report to and work closely with the marketing team lead to further expand global digital SEO and content marketing efforts.
Build and implement robust link building strategies.
Partner with the product managers, and technical teams to track and report on SEO efforts.
Responsible for technical monitoring of website architecture, crawl issues and webmaster tool errors.
Compile all relevant performance metrics and create compelling and user-friendly reports on a monthly basis.
Continuously identify new SEO growth opportunities by analyzing existing content marketing strategy, keyword strategy, and data/traffic analysis.
Independently and proactively research current SEO trends to broaden SEO skills.
Analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase search results rank, drive traffic, and ultimately scale in customer acquisition and engagement.
What we are looking for
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate