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Continuously conduct competitor analysis, content audits, website UX and technical audits to identify current gaps and provide recommendations.
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Conduct keyword research and determine the right keyword strategy dedicated to each of our products/ services.
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Build, execute and track on-page, off-page, and technical SEO strategies to meet the digital marketing goals.
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Report to and work closely with the marketing team lead to further expand global digital SEO and content marketing efforts.
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Build and implement robust link building strategies.
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Partner with the product managers, and technical teams to track and report on SEO efforts.
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Responsible for technical monitoring of website architecture, crawl issues and webmaster tool errors.
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Compile all relevant performance metrics and create compelling and user-friendly reports on a monthly basis.
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Continuously identify new SEO growth opportunities by analyzing existing content marketing strategy, keyword strategy, and data/traffic analysis.
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Independently and proactively research current SEO trends to broaden SEO skills.
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Analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase search results rank, drive traffic, and ultimately scale in customer acquisition and engagement.
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Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
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Design, build and maintain our social media presence
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Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
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Identify trends and insights, and optimize spend and performance based on the insights
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Brainstorm new and creative growth strategies
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Plan, execute, and measure experiments and conversion tests
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Collaborate with internal teams to create landing pages and optimize user experience
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Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
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Instrument conversion points and optimize user funnels
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Collaborate with agencies and other vendor partners
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Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate